Content in the age of artificial intelligence: a personalisation revolution?

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Peer exchange with a perspective from Sitecore

Content in the age of artificial intelligence: a personalisation revolution?

The dilemma

Technology is only as good as the information and learning we give it. Given how varied and vast information sources can be - everything from pictures, video and text to information from within business units and external information - how can the content lifecycle be unified and automated to create brand value and immersive, consistent customer journeys?

Enter the human

How is the role of the human evolving with the use of AI and other automation technology to deliver blended experiences that are largely delivered by machine with human guidance?

Culture club

An underdeveloped digital culture within an organisation is often cited as the primary obstacle to transformation: how can stakeholders and influencers fight resistance to progressive technological change?

When
14-Mar-2019 from  8:20 AM to 11:00 AM
Location
150 Piccadilly
London, W1J 9BR
United Kingdom
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Phone: 0203 821 1118
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Event Code 1903-14-FMRN01
Audience

We gather 35 leaders driving the customer engagement revolution forward from across industries. Featuring a case study and panel session, the morning will be guided by an independent expert and will provide the opportunity for candid exchange of opinion as well as excellent networking.

 
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