How can we create game-changing personalised moments in the experience commerce era?

How can we create game-changing personalised moments in the experience commerce era?

The dilemma

Technology to deliver personalised experiences is only as good as the information and learning we give it. We all have different personalities and priorities so simply knowing who your customers are is not good enough. Brands need to know the right time, content, context and device to engage customers and deliver an intelligent, connected and co-ordinated experience. Given how varied and vast the information sources can be, how should they be unified and used to create brand value and immersive, consistent customer journeys?

Teething trouble

We know that delivering a personalised moment is not always easy. There are external factors plus internal challenges like data and organisational silos, existing business process, people and technology that can get in the way. How do we break down barriers to create irresistible, experiential marketing?