Solving the Silo Crisis
Solving the Silo Crisis
Silos in a multichannel world
As more channels and target markets emerge, marketers have to work with paralleled work streams and deal with the inconsistency that arises when utilising different approaches, techniques and tech. How can new technology and tools help your teams see beyond their silos?
Culture, process and the enterprise landscape
Good marketing is not achieved in isolation. It draws on information that comes in from various departments, processes and systems. Getting your organisation to adopt a new mindset involves establishing milestones in the operational process. What can enable you to reach them and to draw vital information from the right areas when needed?
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