Mind The Gap: Bridging The Content Silos
Mind The Gap: Bridging The Content Silos
The Discussion
Culture: you need buy in throughout to optimise your content and react to your customers’ needs across every channel.
Silos: you have to work with paralleled work streams and deal with the inconsistency that arises when approaches and priorities differ. How do you nurture and develop a holistic approach?
Technology: achieving timely delivery of relevant content at scale requires the right platform. Your CMS should allow you to use any frontend tool you want: going headless means you can deliver beyond sites and apps, allowing you to harmonise channels for the best possible experience.
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