Tackling the content crunch: from silos and separatism to joined-up thinking
75%+ of executives say content is the strategic key to growing customer lifetime value.
40%+ of commerce professionals find managing their content work flow, production and approvals process challenging.
95%+ of global marketing leaders treat producing and publishing personalised digital content faster or more cost effectively as a priority.
No matter how creative, global and personalized your company’s content; without speed, functionality and a consistent message, customers will turn off. How can new tech unite organisational silos, and allow teams to manage their work collaboratively?
Customers demand constant, personalised and relevant content, yet 97% of marketers agree that creating and managing sufficient output to meet those needs is now their greatest concern. Overseeing complex systems, data and processes across disparate departments, whilst delivering content fast, at scale, across channels, means risking time, money and impetus.
Only around half of firms prioritising digital experience have implemented or are expanding robust content solutions. But the tools are now available to create an efficient, coherent system, enhancing the customer experience and simplifying internal processes. So how do you implement a modular system to curate and manage planning, authorship, publication and personalisation?