Customer 2020 & the silo crisis: Why collaboration is key to transforming your marketing

How can we unify to deliver on the vision of a joined-up, customer-centric data strategy?

A digital experience renaissance is coming. The likes of Amazon, Apple, Google and Facebook have raised the bar dramatically. Customer expectation levels are rising more rapidly than many businesses can keep up with, giving even the largest of brands food for thought. 
As digital growth starts to show signs of slowing down, the cost of customer acquisition and retention continues to increase. It’s a major challenge. Companies will require a fully joined-up data strategy to deliver the unique and unforgettable experiences customers need, and to do so they will need to embrace SMART agile working, break down functional silos, re-imagine the way content is managed and integrate AI and other innovative technology.
So, how do you start: what needs to happen, when...and how?

The customer story

A real-life transformation story of how a leading brand is becoming a game-changing digital innovator.  Hear how technology and a compatible corporate culture can align to do great things.
Deep understanding

You need to understand where the customer is on their decision journey: this requires creativity, the right data and the skills to harvest and analyse it: how do you ensure that your business is ready for the next phase in personalised customisation?

Silos and legacy systems in a multichannel world In an age of B2Me, as more channels emerge, marketers have to work with paralleled work streams and deal with the inconsistency that arises when utilising different approaches, techniques and tech. How can new technology and data help your teams see beyond their silos?