Acquisition v retention from a single purchase to a lifelong relationship: how is it done?

Acquisition v retention from a single purchase to a lifelong relationship: how is it done?

THE DISCUSSION

Every business hopes to have a high percentage of loyal customers, but is this feasible when today’s retail environment becomes ever more competitive? Getting the first-time customer to make a purchase is difficult enough: can technology help brands build a lifelong relationship with a larger percentage of these new acquisitions?

Technology v human

How can technology enable you to build a relationship with your customers, and where is the human touch required? Where should you apply your focus and your budget?
Acquisition v retention

When allocating investment, time and resources to your strategy, is there an ideal ratio of acquisition to retention initiatives? And how can we measure the success of those initiatives?
Churn and burn

What tools and strategies have helped with reducing churn rate? How do we look at churn as more than a metric... as an indicator of behaviour?