Jumping the Data Gap

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With a perspective from Publicis Sapient

Jumping the Data Gap

Accessing agility

All the knowledge and experience in the world is not enough without the agility to meet the ever-evolving demands of the consumer.

How can we establish seamless end-to-end systems that meet customer needs across every touchpoint, at speed? Is it more effective to respond to the shifting market via optimisation - a continuous improvement programme - or with reinvention; a radical overhaul of current operations?

Developing a data strategy 81% of senior execs agree that data should be at the heart of all decisionmaking but only 31% of companies have significantly restructured their operations to do this (EY/Forbes). So how can disparate data be unified for maximum effect? New tech, including AI, AR and Visual Search depend on data to succeed – how can we do it without silos impeding progress?

Facing the competition crisis

Coping with the increasing pressure of competition and ‘winning the retail war’ means challenging accepted dogmas. Cross-functional collaboration and co-ordinated workstreams are essential to compete with rivals with rapid growth, social media fluency and focused distribution. How can companies master omnichannel clients and granular data management, whilse offering speed, value and sustainability

When
03-Mar-2020 from  6:30 PM to 10:00 PM
Location
Operahuset
Kark XII:s torg
Stockholm, 103 22
Sweden
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Phone: 0203 821 1118
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Event Code 2003-03-CDNR01-Publicis Sapient
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Join us to exchange opinions and ideas with like-minded peers from across retail and consumer brands with shared challenges. The evening will be independently facilitated and will send you away with new insights, examples and connections at the highest level

 

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