How Great Fan Engagement Fuels Sponshorships & Fan Monetisation
HOW GREAT FAN ENGAGEMENT FUELS SPONSORSHIPS & FAN MONETISATION
Data and the new fan
Fans are buying differently and consuming content differently during the crisis. There has never been a greater amount of data available. How can you use it and meaure its use effectively to identify more fans and personalise your fan engagement? And how do you ensure that data is shared and used collaboratively across the business, without silos.
From the technology to the fan
Clubs need an immediate way of keeping fans engaged now and going forward. Existing tech might not easily adapt to this What do you need to do to recraft the ‘anywhere’ fan experience and deliver lasting value to the business and to sponsors?
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