No Wrong Answers
NO WRONG ANSWERS: WHY TRUSTED INFORMATION IS CRUCIAL FOR BRANDS IN THE NEW NORMAL
The trust dilemma
Who is answering the questions about your business? Is your information consistent and up-to-date both on and off your website? We know there has never been a greater amount of data available, but in a world of misinformation, how do you ensure your customers see accurate information about your business everywhere they are searching?
The technology: from links to answers
We know that search results have changed, and that consumer behaviour has followed that. Technology is only as good as the data and learning we give it. How can AI and NLP help your brand own your truth?
Market dynamics
If we’ve learnt one thing during the crisis, it’s that change is always just around the corner. How do you set yourself up to be able to accurately assess touchpoints across all your channels and respond to your customers at a moment’s notice?
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