Media Transformation Roadmap 2021
Media Transformation Roadmap 2021: A digital blueprint for optimising customer engagement
Get ahead of the change
Change management, embracing tools and methods that allow you to adapt, and pushing for early adopters by letting the next generation of innovators experiment are key. How can the technology and people combine to create value and position your sales teams where you need to be now?
From tech options to tech necessity
It has never been so easy to make the case for transformation., as leaders see that connected data requires connected processes that unify the front and back offices. It’s the interaction of tech and people that will provide the real time insights to optimise your sales effectiveness. What do you need to do to have a 360° of both your customers and your processes?
Data and the new audience
Customers are consuming content differently during the crisis. We know that there has never been a greater amount of data available. But how can you promote visibility, determine patterns, maximise the data and measure its use effectively to identify new audiences and personalise engagement and map out your sales journey?
United Kingdom
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