Driving Customer Intimacy Today To Unlock Loyalty Tomorrow

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Peer exchange with a perspective from Oracle

Driving Customer Intimacy Today To Unlock Loyalty Tomorrow

Build purpose

You need a sharp definition of what you want to achieve and the experience you want to deliver. Clarity of purpose allows you to map the changes in customer behaviour that are waiting around the corner. How do you set yourself up to prioritise the critical experiences that your customers want and keep them loyal?

Data-trust-loyalty

Recent legislation like GDPR has handed more power and control to customers, and the rising level of distrust in all institutions is only likely to worsen the problem for brands. 2020 saw trust given a boost, but the increase in customers sharing their data appears to be on the wane. How do you make the value-exchange transparent, boost customer ownership and optimise trust?

Technology: bringing it all together

Smart engagement with appropriate analytics is the goal of the customer-centric brand. As your customers move across channels, how do you optimise the technology to ensure your view remains constant so that your actionable data can keep giving your customers what they want now and in the future?

When
27-Jan-2021 from  9:00 AM to 10:15 AM
Location
Interactive
United Kingdom
Contact
Phone: 07769 703 541
Email:
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Event Code 2101-27-D20-Oracle
Audience

Join us to exchange opinions and ideas with like-minded leaders from across industries with challenges in common. Featuring an inside story, interactive digital breakout rooms and panel session with Q&A, the event will be independently facilitated and will send you away with fresh insights, robust practical examples and powerful new connections.
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Client Oracle
Budget Holder Bulmer Gill
Country Audience UK
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Date Invoiced 31 December 2020
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