Digital Commerce 2021
Digital Commerce 2021
A new ecosystem for a new world
Digital-first
You need a sharp definition of what you want to achieve and what experiences you want to deliver. An innovative digital-first strategy based on the right architecture allows you to respond consistently and at scale to the changes in customer behaviour that are waiting around the corner. How do you set yourself up to gain an end-to-end view to deliver the best experiences that give your customers what they want when they want it?
Technology: the road to collaboration & personalisation
No matter how creative and personalised your brand’s content, without agility, energy and functionality, customers will turn off and go elsewhere. How can new tech unite silos, allow teams to manage their work collaboratively and unlock agility?
Managing the lifecycle
As customer interactions continue to take place online rather than offline, your need to take control of the digital commerce lifecycle is only going to grow. How do you transform so that you can oversee complex systems, data and processes in order to manage planning and product and keep yourself relevant?
United Kingdom
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