Customer Experience 2021: loyalty & the value equation
Customer Experience 2021: loyalty & the value equation
THE VALUE EQUATION 2021: OPTIMISING CX TO REFRAME LOYALTY
Risk/reward equation
A year on from the crisis and the changes it created, it’s time to deliver results and gain that extra share of voice. If you are to gain an advantage in 2021, focusing on the value you offer and reducing the perception of risk associated with moving is key. How can the technology transform your culture to get the risk/ reward equation right and add value across all your channels?
Accelerate » experiment » grow value
As business remodels, accelerated digitisation, experimentation and hyper-personalisation will be required to thrive. As customer expectations rise, how do you position yourself to do things differently, determine patterns, fully leverage your data assets, get ahead of the change curve and launch new initiatives quickly?
Culture » engagement » optimal CX
Smart engagement with appropriate analytics is the goal of the customer-centric brand. As your customers move across touchpoints and portals, how do you instil a culture that optimises all your functions so that you are set up to understand, engage and retain your customers now and in the future?
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