Digital Content for a Returning World
Digital Content for a Returning World
A RETURNING WORLD: CAPTURING VALUE THROUGH STRATEGY
Building capabilities
If you are to add value in 2021, being set up to orchestrate the whole content lifecycle is key. How can the technology transform your culture to create a 360° view that lets you segment and target what each of your customers wants when you want them to see it?
The road to aligning content with strategy
No matter how creative and personalised your brand’s content, without intent, agility, energy, functionality and a consistent message, customers will turn off and go elsewhere. How can new tech cohere teams to work seamlessly across functions, deliver content at an ever-accelerating speed and meet strategic goals?
Managing content to meet new expectations
As customer interactions continue to take place online rather than offline, your need to take control of the content lifecycle is only going to grow. How do you transform so that you can meet new demand patterns, oversee complex systems, data and processes and manage planning, authorship and publication to add value and keep yourself in front of the change curve?
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