Digital Experience 2021: Getting the Buy-in

 Digital Experience 2021: Getting the Buy-in

Building capabilities

If you are to add value in 2021, being set up to orchestrate the whole content lifecycle is key. How can the technology transform your culture to create a 360° view that lets you segment and target what each of your customers wants when you want them to see it?

Grow the buy-in

It has never been so easy to make the case for transformation, as leaders see that connected data requires connected processes that unify all your channels. But a compelling purpose needs to run throughout the business, with everyone understanding their part in making it come to life. How do you transform so that you can meet new demand patterns, oversee complex systems, data and processes and manage planning, authorship and publication to add value and keep yourself in front of the change curve?

The technology: bringing everyone together

No matter how creative and personalised your brand’s content, without intent, agility, energy, functionality and a consistent message, customers will turn off and go elsewhere. How can new tech cohere teams to work seamlessly across functions and deliver content at ever-accelerating speed?