B2B Digital Commerce Roadmap 2021-22
B2B Digital Commerce Roadmap 2021-22
OPTIMISING B2B TRANSFORMATION
Strategy and architecture: digital-first
An innovative digital-first strategy based on the right architecture allows you to respond at speed and scale to the changes in customer behaviour that are waiting around the corner. How do you set yourself up to deliver the best experiences and nurture relationships with all your customers before, during and after each purchase on every channel?
Technology: the path to personalisation
No matter how good your product, without creativity, agility and functionality, customers will go elsewhere. How can new tech unite organisational silos, allow teams to manage their work collaboratively and unlock agility?
Optimising the ecosystem for the best experiences
As today’s customer expects a B2C experience in every interaction, your need to optimise the whole ecosystem is only going to grow. Better B2B processes is one part; launching D2C another. How do you get the data, oversee complex systems, manage all your processes, capture the whole journey and give your customers the options they want when they want them?
United Kingdom
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