Too Much Personalisation?

IS THERE SUCH A THING AS TOO MUCH PERSONALISATION? CUSTOMER INTELLIGENCE FORUM

How much is too much?

It’s crucial to keep the customer at the heart of everything you do, and treat each individual as exactly that. How do you get to understand where the customer’s comfort level is, and engage with them on their terms?

Connect the data

If you are to offer the best experiences, being set up to get the data that gives you a unified, 360° view is key. How can the right tech get your people what they need to deliver timely, personalised experiences to any destination, across advertising, marketing, sales and service?

Can personalisation limit growth?

If personalisation is too narrowly done, could we be failing to acknowledge changing behaviours and appetites? If a customer isn’t shown new things or exposed to new ways of engaging, how can they grow with you? How can you take on a strategy that allows you to continue update the data around each customer to give an accurate picture without getting too narrow.