Knowing Your Customer: intelligent service strategy for 2022
Knowing Your Customer: intelligent service strategy for 2022
The last 18 months saw new customer demand patterns, new priorities and new ways of engaging. This means you need to know your customer better than ever. What do you need to do to put proactive and personalised service at the heart of your organisation in 2022?
Transform and digitise
As business continues to remodel, accelerated digitisation and intelligent personalisation will be required to thrive. How can the right tech transform your operations and get your people what they need to deliver timely, personalised experiences across every channel?
Optimise service
The best service is the goal, full stop. If you don’t offer that, your customers will go elsewhere. As your customers move across touchpoints, how do you optimise all your functions, reduce churn and give your customers what they demand now and in the future?
Focus on the experience
The customer journey is increasingly complex. Disconnected data, processes and systems mean you can’t deliver the CX you and your customers want. How do you set yourself up to get real-time data, oversee complex systems and manage all your processes?
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