Hyperpersonalising The Ecommerce Journey

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Peer exchange with a perspective from SAP

Hyperpersonalising The Ecommerce Journey

MAPPING OUT THE 2022 RETAIL ECOSYSTEM

Connect the data

Retailers and brands still have siloed lines of business, multiple touch points and complex legacy systems. Disconnected data in a fragmented ecosystem means you can’t deliver the experiences your customers want. How can the right tech consolidate and connect all your data to give you a 360° view of the omnichannel customer so your people get the insights they need to deliver timely, personalised experiences to any destination?

Strategy and architecture

The customer has a comfort threshold and there are risks if we cross it. The risk isn’t just the customer walking away: we need to show them new things and ways to engage so we can grow together. How can the right personalisation strategy based on the right architecture tell you what the customer is comfortable with, while letting you test what they might want in the future?

Optimising the ecosystem: giving the best experiences

As today’s customer expects the best experience in every interaction, your need to optimise the ecosystem is only going to grow. Leveraging customer data is a competitive advantage for businesses to deliver relevant, value-added engagements across channels. How do you get that data, oversee complex systems, manage all your processes, capture the whole journey and give your customers the options they want when they want them? 

When
15-Oct-2021 from  9:00 AM to 10:15 AM
Location
Interactive
United Kingdom
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Phone: 07769 703 541
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Event Code SAP-D15-15-Oct-21-818 8847 5083
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Join us to exchange opinions and ideas with likeminded leaders from across retail with challenges in common. Featuring live polling, interactive digital breakout rooms and panel session with Q&A, the event will be independently facilitated and will send you away with fresh insights, robust practical examples and powerful new connections
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Industry Retail
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Budget Holder CARTER, Hannah
Country Audience UK
Date Hit Target No Registrations 01-10
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Date Invoiced 15 November 2021
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