Digital Commerce Nordics 2022

DIGITAL COMMERCE NORDICS 2022 MAPPING OUT THE B2C ECOSYSTEM

Connect the data

Brands still have siloed lines of business, multiple touch points and complex legacy systems. Disconnected data means you can’t deliver the experience your customers want. How can the right tech consolidate and connect all your data to give you a 360° view of the customer so your people get the insights they need to deliver timely, personalised experiences to any destination?

Strategy and architecture

We know that the customer has a comfort level and that there are risks if we cross it. The risk isn’t just the customer walking away – we need to show them new things and ways to engage so we can grow together as well. How can the right personalisation strategy based on the right architecture build loyalty and tell you what the customer is comfortable with now, while letting you test what they might want in the future?

A sustainable ecosystem for the best experience

We know that consumers are gravitating towards organisations giving sustainability high priority. Leveraging customer data is a competitive advantage for businesses to deliver relevant, valueadded engagements that respond to this across every channel. How do you get that data, oversee complex systems, manage all your processes, ensure a sustainable end-to-end journey and give your customers the options they want when they want them