B2B Digital Commerce Netherlands 2022
B2B DIGITAL COMMERCE NETHERLANDS 2022 OPTIMISING THE B2B LIFECYCLE
Strategy and architecture: digital-first
A digital-first strategy based on the right architecture allows you to respond at speed and scale to changes in customer behaviour that are waiting around the corner. How do you set yourself up to deliver the best experiences and nurture relationships before, during and after each purchase on every channel?
Technology: the path to agility
No matter how good your product, without creativity, agility and functionality, customers will go elsewhere. Brands still have siloed lines of business, multiple touch points and complex legacy systems. How can new tech unite organisational silos, allow teams to manage their work collaboratively and unlock agility?
Optimising the ecosystem for the best experiences
As today’s customer expects a B2C experience in every interaction, your need to optimise the ecosystem is only going to grow. Better B2B processes is one part; launching D2C another. How do you get the data, oversee complex systems, manage all your processes, ensure a sustainable end-to-end journey and give your customers the options they want when they want them.
United Kingdom
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