Hyperpersonalising The Ecommerce Journey

Hyperpersonalising The Ecommerce Journey

VOLUME, VELOCITY, VALUE: OPTIMISING DIGITAL CONTENT IN RETAIL 2022

Connect the data

Retailers still have siloed lines of business, multiple touch points and complex legacy systems. Disconnected data means you can’t deliver the volume of content you and your customers need. How can the right tech help connect the right data to give you a 360° view of the customer so you get the insights you need to deliver timely, personalised experiences to any destination?

Personalisation strategy and architecture

We know that the customer has a comfort level and that there are risks if we cross it. The danger isn’t just the customer walking away: we also need to boost interaction by showing them new things and new ways to engage so we can grow together. How can the right strategy based on the right architecture grow your brand by telling you what the customer is comfortable with now, while letting you test what they might want in the future?

Optimising the ecosystem for the best experiences

As today’s customer expects the best experience in every interaction, instore or online, your need to optimise the whole ecosystem is only going to grow. Leveraging customer data is a competitive advantage for businesses to deliver relevant, valueadded content at velocity across every channel. How do you get that data, oversee complex systems, manage all your processes, oversee the entire engagement lifecycle and give your customers what they want to see when they want to see it?