It's All About the Data
IT’S ALL ABOUT THE DATA PLOTTING THE CUSTOMER JOURNEY
Join up the touchpoints to grow
Smart interactions with appropriate analytics is the goal of the joined-up brand. As your customers move across touchpoints online and offline, how do you ensure your view remains constant so that you can understand, engage and retain them now and in the future?
Personalisation » customer value
Intelligent personalisation is required to thrive in 2022. You will need to know when they want to hear from you, but that’s not the same as worrying about compliance and risk. It’s about aligning strategic objectives with use cases and using progressive profiling in the flow while offering value. How do you get your people optimising the data to create meaningful, value-driven relationships with every customer?
Connect in the ecosystem
The customer journey is increasingly complex. Disconnected data silos in a fragmented ecosystem means you can’t deliver the meaningful experiences you and your customers want. How can the right platform simplify the journey and allow you to have the best view of every interaction anywhere, anytime?
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