The Composable Architecture Revolution
The Composable Architecture Revolution
TRANSFORMING MARKETING IN 2022
People
To change mindsets, you need a sharp definition of what experiences you want to deliver. It has never been easier to make the case for transformation, but to do so, your teams need to be facing in the same direction. How do you ensure your transformation vision runs right through the whole organisation?
Processes
You have to build your content in a modular fashion and ensure cohesion in order to deliver a personalised message. It’s not a big bang; it’s an iterative approach that gets you what you need when you need it. How do you optimise agile working to minimise disruption and maximize speed?
Platform
People and processes can only get you so far. It’s the composable architecture that enables you to overcome the functional silos that prevent agility. How can a new tech unite organizational silos so that you can oversee complex systems, align the business and deliver value at every marketing touchpoint?
United Kingdom
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