Testing 1-2-3

Testing 1-2-3:

EMBEDDING A CULTURE OF EXPERIMENTATION IN 2022

A culture of experimentation needs to run right through your operations, from the board room to the front office. However, getting everyone on board and implementing one can be tricky. If you want to get the buy-in, you need the right strategy, the right mindset, and the freedom to test, learn, make mistakes and fail fast. How do you set yourself up to embed experimentation throughout your entire operating model?

People

If you’re going to change the mindset, you need a sharp definition of what you want to achieve. It has never been so easy to make the case for experimentation, but all your teams need to be facing in the same direction. How do you ensure your vision runs right through the whole organisation?

Processes

You have to test and learn in order to scale. You need the right structures and the right operating model. You don’t need a big bang; you need an iterative approach that lets you learn from every interaction. How do you set yourself up to optimise agile working to get you where you need to be at the right speed?

Platform

People and processes can only get you so far without a platform that can fit your ambition for experimentation. How can selecting the right tech unite organisational silos and move your singular CRO programme into a true company wide culture, with value delivered for every touchpoint?