Do It Yourself! A retail roadmap to maximising lifetime value

DO IT YOURSELF!

A RETAIL ROADMAP TO MAXIMISING LIFETIME VALUE

With acquisition costs on the rise, it’s never been more essential for retailers and brands to focus on nurturing long-term customer relationships – and on driving maximum revenue from repeat purchases. Personalised, one-to-one engagement boosts conversion rates and loyalty, grows your brand, and delivers the digital experiences that your customers really want.

But how do you do it yourself?

Optimise the channels

'Renting’ audiences via paid media channels is always going to be a part of the acquisition activity mix. But as marketing budgets feel the pinch, it’s also vital to make the most of low-cost owned channels to drive digital revenue. How can you effectively grow your first-party datasets to reach more of your target customers via email and text?

Test the temperature

The retirement of third-party cookies is just around the corner. You’ll need to find new ways to recognise (and re-market) to your customer.

What does a future-proof personalisation strategy look like, and how can you respect consumer privacy while simultaneously delivering a highly relevant, tailored experience on-site and in inboxes?

Maximise lifetime value

Your customers engage with your brand in many ways between, after and before purchases. In a saturated eCommerce market, being able to understand the purchase journey – and find creative ways to bring customers back on-site after abandonment – is a competitive advantage. How do you leverage automation to move the dial on conversions and repeat purchases?