Supercharging the Customer Experience: an omnichannel roadmap for 2023
Supercharging the Customer Experience: an omnichannel roadmap for 2023
The market is changing: creating meaningful relationships at every touchpoint, new purchasing options and consistent omnichannel experiences are now central to the modern high tech brand. That means the right data, the right strategy and a connected, seamless customer journey. You need to nurture relationships, boost loyalty, grow your brand, and deliver the digital experiences at speed and scale that your customers really want. So how do you do that?
It’s all about the data
Data reveals connections, allow patterns to be recognised and is optimised when used holistically. It’s the key to connecting every interaction at every touchpoint. How do you see what’s been working, lock-in innovation and create seamless journeys with every customer before, during and after each purchase?
Embracing the new
New ways to monetise, from subscription through to XaaS, are the wave of the future. But disconnected data means you can’t deliver the experiences you and your customers want. How can new tech get your sales, service and marketing teams progressing leads, expanding accounts and unlocking agility?
Starting and ending with the customer
Companies that start and end with the customer boost loyalty by keeping the customer at the heart of everything they do. In a world of changing market dynamics, it’s the one constant. How do you align processes, people and tech to give your customers what they want when they want it?
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