Acquire-Engage-Retain: Engagement in the New Era of Cookie-free Commerce
Acquire-Engage-Retain: Engagement in the New Era of Cookie-free Commerce
We are in the middle of a complete transformation of retail. It’s now when you must maximise your channels, optimise first-party data, boost retention, drive advocacy and sustain growth. Given the myriad ways your customers engage with your brand before, during and between purchases, how do you improve your customer acquisition & retention strategies and deliver the digital experiences at speed and scale that your customers really want?
Optimise the channels
Acquisition costs are only going in one direction. To grow revenue and minimise costs, you need to optimise your own channels. How can you maximise your owned data to give you the best view of the customer, so you get the insights you need to deliver real-time, seamless, one-to-one experiences at speed and scale?
The cookie is crumbling
The retirement of third-party cookies is around the corner. In a world where shoppers will know what data they are sharing and when and with whom they are sharing it, you’ll need to find new ways to engage customers who will be increasingly invisible. What is the incentive for a customer to share permissioned intent and preference data with you, and what is their reward for doing so again and again?
Walking the line
We know that the customer has a comfort threshold and there are risks if we cross it, but we also need to show them new things and ways to engage so we can grow together. What do you need to do to drive loyalty and retain all your customers?
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