Solving the Puzzle
1C Portland Place
A Customer-centric Approach to Digital Transformation in 2023
Digital transformation is everywhere. The tech is the easy part: it’s in optimising it that the complexities dwell. If you want to create a culture of continuous improvement and innovation, you have to transform at speed and scale, build a truly unified and agile ecosystem and put the customer at the centre of your digital transformation strategy. So how do you do that?
Getting the buy-in
It’s never been so easy to make the case for transformation, but everybody needs to be facing in the same direction. Clarity of purpose allows you to inspire the changes throughout your organisation for all stakeholders. How do you set yourself up to ensure your transformation vision runs right through from the boardroom to the end user?
Unifying processes and systems
Disconnected data, processes and systems means you can’t deliver the experiences your people want. How can modernising your infrastructure help you consolidate and connect all your data, unite organisational silos, see what’s been working, lock-in innovation and agility and deliver the best experiences every time?
Embedding the tech to put the customer first
Smart engagement with appropriate analytics is the goal of the customer-centric brand. As your customers move across touchpoints and portals, how do you embed a culture that optimises all your functions so that you can keep giving your customers what they want now and in the future?
Join us to exchange opinions and ideas with customer experience leaders approaching shared challenges.
Combining structured business discussion with freeform networking over fine food and wine, the event will be independently facilitated and will leave you with fresh insights, robust practical examples and powerful new connections.
The Langham, London
1C Portland Place