How is AI driving a customer engagement revolution in retail?

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Peer exchange with a perspective from Oracle.

How is AI & driving a customer engagement revolution in retail?
The dilemma

AI is only as good as the information and learning we give it.  Given how varied and vast information sources can be - everything from pictures, video and text to information from within business units and external information - how can they be unified and used to create brand value and immersive, consistent customer journeys, whatever the channel?


Teething trouble

Forrester warns that the use of AI is likely to result – in the short term – in dropping satisfaction levels as companies prematurely introduce technology not yet sufficiently developed. How do we avoid getting the recipe wrong?

Getting ‘hyper-local’

Having the right products in the right place, at the right time and in the right quantity is vital. How can internal and external data such as meteorological and demographic intelligence be blended to drive customer engagement and efficiency?

When
14-Mar-2019 from  6:30 PM to 10:00 PM
Location
1C Portland Place
Regent Street
London, LON W1B 1JA
United Kingdom
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Phone: 0203 821 1118
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We gather 12 leaders driving the next wave of customer engagement for an informal dinner discussion.

 
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