Consumer 2025 and the transformation agenda
Consumer 2025 and the transformation agenda
Creating a ‘belonging’ brand
So you’ve persuaded the consumer to buy your product. How do you create a place where consumers want to belong, and want to keep returning for more. How do you create a ‘belonging’ brand (it’s not just about good marketing!)?
The startup mentality
As an established brand that has been making and selling products for decades or even centuries, you have the same technology available to you that every startup in Silicon or Shoreditch Valley has available to them. What is stopping you moving at their speed and what competitve advantage do you have over them that you are not yet using?
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