Consumer 2025 and the transformation agenda

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Peer exchange with a perspective from IBM

Consumer 2025 and the transformation agenda

Creating a ‘belonging’ brand

So you’ve persuaded the consumer to buy your product. How do you create a place where consumers want to belong, and want to keep returning for more. How do you create a ‘belonging’ brand (it’s not just about good marketing!)?

The startup mentality

As an established brand that has been making and selling products for decades or even centuries, you have the same technology available to you that every startup in Silicon or Shoreditch Valley has available to them. What is stopping you moving at their speed and what competitve advantage do you have over them that you are not yet using?
 

When
26-Jun-2019 from  6:30 PM to 10:00 PM
Location
1C Portland Place
Regent Street
London, LON W1B 1JA
United Kingdom
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Phone: 0203 821 1118
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Event Code 1906-26-CDNR01
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We gather 14 leaders driving the consumer engagement revolution for an informal dinner discussion, guided by an independent facilitator.

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