Media Strategy 2021
Media Strategy 2021
USING HYPER-PERSONALISATION TO DRIVE HYPER-ENGAGEMENT
Building capabilities to plot behaviour
A year on from the crisis, it’s time to deliver results. If you are to gain an advantage in 2021, being set up to plot deep, granular behaviours is key. How can the technology transform your culture to create a 360° view, reduce churn and let you segment and target what each of your customers wants?
Accelerate » experiment » grow value
As business remodels, hyper-personalised content and innovative subscription models will form part of your engagement strategy. With rising customer expectations, how do you position yourself to do things differently, determine patterns, leverage your data and launch the right content at speed and at scale?
The source » engagement » optimal CX
Smart engagement is the goal of the customer-centric brand. As your customers move across touchpoints, how do you get a single source of truth so that you are set up to understand, engage and retain your customers now and in the future?
United Kingdom
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