Digital Content 2022: The Mach Revolution

Digital Content 2022: The Mach Revolution

MACH (microservices, API-first, cloud-native and headless) breaks down legacy applications by introducing a modular architecture that enables enterprises to be more agile and adapt faster. It’s not a big bang; it’s an iterative approach that gets you what you need when you need it.

You need to reduce risk and facilitate execution simultaneously. So how do you do that?

Transform strategy

You need a sharp definition of what you want to achieve and what experiences you want to deliver. Clarity of strategy allows your content to respond consistently and at scale to whatever is around the corner. How do you set yourself up to deliver super-charged, trusted, risk-free experiences that give your customers what they want when they want it?

Accelerate

You need to accelerate speed to market and your ability to react and adapt to global or regional market changes. Low coupling and dependency means new capabilities can be deployed at pace. How can you organise your content so it’s easy to re-use across a variety of digital platforms?

The ecosystem

No matter how creative and personalised your brand’s content, without agility, functionality and a consistent, trusted message, customers will turn off and go elsewhere. How can new tech unite organisational silos so that you can oversee complex systems and manage planning, authorship and publication safely and at scale?