Tomorrow's Digital Content Today
14:30-15:45 PST • 15:30 MST • 16:30 CST • 17:30 EST
Businesses have become increasingly aware of the value of delivering intelligent, composable digital experiences based on MACH* principles. People, planning and processes will get you along the road, but it’s the technical architecture that will put you in a position to optimise cross-functional relationships and get your message out everywhere to everybody who needs to see it. How do you set yourself up to deliver the best digital experiences across all your channels?
Transform strategy
You need a sharp definition of what experiences you want to deliver. Clarity of strategy allows your content to respond consistently and at scale to whatever is around the corner. How do you set yourself up to deliver super-charged, trusted experiences that give your customers what they want when they want it?
Grow your content
You have to grow your content in a modular fashion while ensuring cohesive integration in order to deliver a personalized message. It’s not a big bang; it’s an iterative approach that gets you what you need when you need it. How do you optimize agile working to minimize disruption and get you where you need to be at the right speed?
Empower the organization
No matter how creative and personalized your content, without agility, functionality and a consistent, trusted message, customers will turn off and go elsewhere. How can composable architecture unite organizational silos so that you can oversee complex systems to deliver value at every marketing touchpoint?
*MACH=Microservices based, API-first, Cloud-native SaaS and Headless.