Taking the Friction Out: How to Create Intelligent Experiences

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Peer exchange with a perspective from Google Cloud and Kin + Carta

Taking the Friction Out: How to Create Intelligent Experiences

Be ready to create intelligent customer experiences

The last decade has seen a fundamental shift in how consumers interact with their favourite brands, moving from an ‘in store’, to online to an increasingly ‘mobile first’ experience. Competition among consumer facing businesses now extends far beyond the products and services on offer. Brands now win or lose on technology, data & experience. At the same time, we’re in a world where we spend 96% of our time in just 10 mobile apps … the battle for consumer attention has never been more fierce. Experience is everything!

  • How do brands create the most compelling cross channel experiences?
  • How could they use data to understand their customers better?
  • How can they bring experience and data together to create loyalty, reduce churn and grow revenue?
 
 
 
 
When
17-Nov-2022 from  4:00 PM to  6:00 PM
Location
1-13 Saint Giles High Street
London, WC2H 8AG
United Kingdom
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Event Code KC-Google-17-Nov-22
Audience

In partnership with Kin + Carta, Google Cloud is hosting an engaging session, exploring how B2C businesses are using data to understand prospects and serve up recommendations to take the friction out of converting. We will hear about the digital experiences that match a visitor’s behaviour with the products or service recommendation that offer the next best action to smooth the journey from prospect to customer. Following the business discussion, networking drinks are available so you can make further new connections.
Agenda

Registration opens at 15:30 with the meeting starting at 16:00.

The meeting runs until 17:30;

a further 30-60 minutes is then available for networking drinks
Location Name Google CSG
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Google CSG 

1-13 Saint Giles High Street

London

WC2H 8AG
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Client KIN + CARTA, Google Cloud
Budget Holder DOHERTY, Jo
Country Audience UK
Date Hit Target No Registrations 26-10
EventRefNumber 441
Date Invoiced 15 November 2022
Target No Registrations 40
Attended Actual Guests 0
Date Campaign Launched 13 October 2022
Total No in First Campaign 0
List of Event Topics customer experience, intelligent experiences
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